CLC Collegiate Licensing Company Logo

1075 Peachtree St NE
Suite 3300
Atlanta, GA 30309


CLC is the nation’s leading collegiate trademark licensing company, representing over 800 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, the NCAA, the College Football Playoffs, and other top college brands.

Founded in 1981, CLC is uniquely positioned to deliver consumer connections and brand visibility for institutions through data driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is a part of LEARFIELD, the leading media and technology company powering college athletics.